In 1994, Mathias Goldhan laid the technological foundation for today's digital agency by founding an IT infrastructure and software company. Since the company's official registration in 2005, he has consistently led the resulting HQ GmbH strategically and operationally as an owner-managed, completely self-financed full-service agency.
With over three decades of sound practical experience in software development, system architecture, and IT infrastructure, he advises medium-sized companies, corporations, and established brands on the digitalization of business-critical processes. As a strategic mind, he guided the agency's positioning into the top 100 owner-managed digital agencies in the official iBusiness/BVDW ranking, as well as the continuous international alignment between the headquarters in Thuringia and the branch office in Spain.
Career & Strategic Evolution at HQ GmbH
- Since 2005: Managing Director & Founder of HQ GmbH: Strategic overall management, international scaling, and establishment of the agency as a reliable partner for SMEs. Mathias Goldhan is responsible for the financial foundation of the fully self-financed and owner-managed agency. The entrepreneurial development was further expanded internationally through HQ Professional Services, founded by him in 2009, and HQ Ecommerce SLU, founded in 2025 in Spain.
- From 1999: E-commerce & SaaS pioneering in the internet boom: With the commercial breakthrough of the World Wide Web in Germany, the focus shifted to the conception and development of fully web-based software systems. This includes early e-commerce structures as well as the later operational programming and marketing of the highly successful, web-based auction and marketplace model phpauction.
- 1994: Founding of the IT infrastructure and software company: Founding of the technological sole proprietorship. In the early years, the focus was on building complex local networks, configuring business-critical client-server architectures, and developing hardware-related custom software for companies in the DACH region.
Core Competencies & Focus Areas
Strategic Consulting & Audits: Manufacturer-independent architecture consulting for upper-middle-class companies in system selection (Shopware, Magento, Shopify, etc.). Creation of technical specifications, digital roadmaps, and security audits of existing infrastructures.
Crisis intervention (e-commerce): Specializing in the technical and strategic rescue of failed software projects and failed system migrations by third-party service providers. Coordination of emergency task forces for rapid business recovery.
Enterprise Cloud Architecture & GDPR: Design of highly available cloud and physical server environments in our own data center management. Consulting on maximum fail-safe systems, European data protection standards (GDPR), and compliance in e-commerce.
ERP, Odoo & Process Integration: Practical Odoo experience since the TinyERP era in 2005 through use in our own company, up to the development of our own plugins for project management and the integration of the AqBanking banking software. Expertise in ERP architecture, e-commerce integration, and the technical connection of business-critical processes via individual API and interface solutions.
Track Record & Background
With over 30 years of active market presence and a deep understanding of technology, Mathias is the ultimate strategic authority at HQ GmbH when it comes to the digitalization of complex, established business processes. He combines his roots in classic IT infrastructure and software development with a clear entrepreneurial vision to scale IT infrastructures flawlessly, future-proof them, and make them highly profitable.
Entrepreneurial success in modern e-commerce is not based on short-lived trends, but on an uncompromisingly solid system architecture, absolute cost transparency, and digital processes that scale flawlessly even under maximum load. For this reason, we never bind our customers through rigid contract terms, but exclusively through technological perfection and measurable success.
"All strategic analyses, e-commerce audits, and expert contributions by Mathias Goldhan are subject to our strictEditorial Guidelinesand are based on over three decades of valid market experience.